Kcell in brief
Kcell is the leading provider of mobile telecommunications services in Kazakhstan by market share in terms of revenue and subscribers.
The Company provides mobile voice telecommunications services, value‑added services such as SMS, MMS and mobile content services, as well as data transmission services, including Internet access. The Company has two brands: the Kcell brand, which is targeted primarily at higher‑income subscribers (including corporate and government subscribers) and the Activ brand, which is targeted primarily at the mass market. Kcell and its distributors also sell a wide selection of handsets designed to meet individual preferences.
The Company offers its services through its extensive, high quality network which covers substantially all of the populated territory of Kazakhstan.
Key facts and figures
| Kcell was founded in 1998 |
| Head office is located in Almaty |
| 12.7 million subscriptions (Q3, 2012) |
| Market share in terms of subscriptions – 47.7% (estimation based on the 1-month activity rule, as of 30 September 2012) |
| Market share in terms of revenue – 57% (for the year ended 31 December 2011) |
| Extended Performance Satisfaction Index (EPSI) score: 79.1 (2011) |
| 1,606 employees working in all cities of Kazakhstan (as of 30 September 2012) |
| 5,265 sites as of 30 September 2012, 3,368 of which had 2G base stations only, 1,888 of which had both 2G and 3G base stations (co‑located sites) and 9 of which had 3G base stations only |
| Revenue (2011) – KZT 178,786 million |
| EBITDA (2011) – KZT 105,794 million |